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Research papers

The young audience as a future reserve market for newspapers

This paper investigates the real purpose of newspapers in Brazil and whether the medium will bear the same import in the near future with its ongoing format. The main focus of this study is youth aged 14 to 19 years as it is the segment to which new...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Ana Lucia Fugulin Ache, Maria de Fatima Atsuko, Rose Mary Ikeda
June 15, 1999
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Citation

Ache, Atsuko and Ikeda (1999a, June 15). The young audience as a future reserve market for newspapers. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/the-young-audience-as-a-future-reserve-market-for-newspapers